This Morning fans were horrified when the ITV daytime show decided to air a Christmas segment in early November.
Presenters Phillip Schofield and Holly Willoughby, who was once again showing her fabulous fashion sense as she wowed fans in a red patterned dress, jumped straight in to the festive cheer and sang along to Christmas songs as they revealed some of the first gift ideas of the season.
But following bosses' decision to air the winter themed piece on November 3, many viewers were decidedly unimpressed.
Even Phillip pointed out that TV watchers only had 52 sleeps til Father Christmas comes down the chimney, and it's often the case that straight after Halloween, Britain ramps up its Christmas marketing.
There was a Christmas tree in the studio, and a wreath on display.
The show's hosts even danced and jigged to Slade classic Merry Xmas Everybody, but it didn't stop some of the Grinches at home from complaining.
Sharing their frustration at This Morning's festive vibes, one viewer raged: "P**s off it’s 3rd of November. It is NOT Christmas."
"Christmas?! It's f***ing November!" another declared angrily.
While a third viewer moaned: "No it is NOT Christmas. FFS, followed by: "F*** off with Christmas already."
Meanwhile, others were more concerned by the "top toys" being promoted on the programme.
One fan shared their disappointment at witnessing "plastic" toys being shown during a week when the world is focused on how to save the planet and adapt to climate change.
"Lots of plastic tat being suggested as Christmas presents on #ThisMorning . This week with climate change in mind is not the time to promote plastic tat," they wrote.
While another joked: "Help save the planet you've Just been flogging loads of plastic crap for Christmas #ThisMorning #LooseWomen."
It comes as Holly and Phil were left in shock when Italian chef Gino D'Acampo made a joke about Holly's vagina during an impromptu geography lesson on the show recently.
This Morning continues weekdays at 10am on ITV.
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