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Love Island fans hysterical as they think they’ve found the phrase of the season: ‘This will be a slogan on a Primark T-shirt’

Love Island fans think they’ve found the saying of the season within one episode.

The ITV match-making show has brought phrases such as ‘my type on paper’, ‘crack on’ and ‘eggs in one basket’ to the nation – and within half an hour of the first episode airing, one phrase has been used time and time again.

“It is what it is,” Sherif Lanre said when gorgeous Amber Gill decided to step forward for another lad – despite being coupled with her.

Fans in their masses took to Twitter as the phrase continued to run on-screen, with one writing: ““iS wHaT iT iS…” – Love Island 2019 catchphrase #LoveIsland.”

“It is what it is" is going to be the first slogan on a Primark T-shirt #LoveIsland,” another wrote, while a third laughed: “Every guy who gets rejected: “it is what it is innit” #LoveIsland.”

Sherif had no luck during the launch show, as he failed to couple with any of the girls.

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The 20 year old chef and semi-professional rugby player mirrored last year’s Dr Alex who was also not picked.

Viewers were also left devastated for the islander who looked distraught at the realisation none of the girls fancied him.

One fan tweeted: “I feel so sorry for Sherif. As if nobody likes him.” A second added: “awkward.com this is. Nobody stood forward for sherif even though he’s buff”.

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Meanwhile, some viewers blamed the show for not selecting girls who would fancy black men.

One said: “This is like Marcel all over again. Why didn’t they put in girls who actually like black guys?”

An angry fan added: “How many times are we gonna see love islanders who only like lightskin boys? It’s all Josh Denzels and Wes’s again.” [sic]

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