As the end of Keeping Up With The Kardashians gets closer, the famous family is getting ready to live life without the show that kept them in the spotlight.
While they may be ready to leave fame behind, they’re not prepared to stop earning huge amounts of money.
Fortunately, they have many other ventures to keep them in the black. One of them is Instagram, and the sponsored posts they have on the social media platform bring in huge paychecks. But as a business plan, Instagram has a serious flaw. Fans are getting sick of the unending promotional posts.
Sponsored posts earn more than ‘Keeping Up With The Kardashians’
The Kar/Jenners may have started out being famous for nothing, but there’s no question that they’ve spun that fame into an empire. Their long-running reality show may be coming to an end, but they still have plenty of other enterprises to fill that void. From skincare lines to a new tequila brand, the business acumen of the family is sure to keep them in the style they’re used to.
In fact, according to BuzzFeed, Kim Kardashian earns more from her sponsored posts on Instagram than she does from KUWTK, and that’s a pretty penny. Estimates of how much she earns per season range from $4-6 million, and she’s said that social media earns her more than that. All the Kar/Jenners have leveraged their social media presence for income in one way or another, so it seems that they’re not likely to miss their TV earnings very much.
There’s only one problem with that. Fans are sick of it.
Fans find their sponsored posts “so annoying”
In a recent conversation on Reddit, fans discussed how frustrated they were with the Kar/Jenner Instagram accounts.
“Am I the only one who’s so sick of watching them unbox products on their Instagram stories?”
Lots of other viewers agreed. “Tell me about it,” one said. “I feel like the PR stuff should be on the actual makeup Instagram pages, not their personal pages.”
Apparently this habit of constant promotions is already starting to affect how willing fans are to stick around.
“Tbh I just unfollowed them recently because of this,” one said. “They’re super annoying. If I want content I’ll come here or look at their pages here and there but the pr box stories are never ending.”
Fans are obviously fed up with the commercials on the Kar/Jenner Instagram stories. But what would they rather see?
They’re wishing for personal content — but that can backfire
From what the Reddit commenters had to say, it seems that they’re looking for a glimpse into the real lives of their favorite reality TV stars.
“It’s reached the point where I’m surprised when they post something personal,” one complained. “I actually love Kim’s workout content (sans her yeezy flashing on the stairs) cause it actually shows something from their everyday life.”
“Exactly,” another agreed. “I could watch workout / healthy plant based food pics all day.”
Of course, when celebrities do post personal content, it can backfire. The Kardashians have had plenty of experience with that. And people who work in social media say that finding this balance between being relatable and protecting your private life can be hard to find.
“It’s kind of like damned if you do, damned if you don’t, you know?” social media Emma Diamond expert told Hello Giggles. “I don’t think you can win when you’re a famous person, specifically a famous person on social media.”
At least one fan thinks they have a solution: separate the personal content from the promotional.
“I wish they would have business pages and personal pages,” they suggested, ” because I’m basically only interested in just personal stuff (even if it’s not posted every day).”
Of course, if they did that it’s unlikely that many people would check out their business page just to catch up on commercials. Fans want to know what’s going on in the stars’ lives, and with their show ending, that interest is only going to be higher. If the Kar/Jenners want to keep selling products on their Instagram accounts, they’re going to have to find a better balance between the commercial and real-life content.
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