Joe Swash's Dancing On Ice dance routine on Sunday gave a nod to his pal Caroline Flack – who took her own life in February .
As the cheeky-chap, 38, took to the ice for the Charlie Chalplin inspired performance – a poster had been stuck on the set with the slogan "Be Kind" written on.
Following Caroline, 40, committing suicide the slogan "Be Kind" trended on social media and has been printed on T-shirts to raise money for Samaritans.
In December, the former Love Island presenter shared a quote on Instagram reading: "In a world where you can be anything, be kind", after her passing the two words have become synonymous with the late host.
Ahead of the Dancing On Ice final beginning Joe took to his Instagram account to show his fans a closer look of the special poster.
Sharing on the meaning behind the sign, he explained: "I asked them [Dancing On Ice] whether they could put the words Be Kind on a poster, so what they've done is they've put up this poster and at the top they've put the words "Be Kind."
The thoughtful star added: "Obviously we lost Caroline and we're trying to spread the word, we need everyone to be kinder."
Last month, the day after Caroline's death Joe was comforted by host Phillip Schofield, as he spoke of the loss of his close friend Caroline on the ice-skating show.
The TV presenter was visibly overwhelmed as he finished his performance with skating partner Alex Murphy, as he came off the ice and joined hosts Phillip and Holly Willoughby , and the judges, he took the moment to pay tribute to Caroline.
Joe, who hosted I'm A Celebrity Get Me Out Of Here Now with Caroline until 2011, confessed on Dancing on Ice the Sunday after her death : "It's been a really tough day," with Alex adding: "It's been a long day."
Phillip then wanted to point out to viewers that Joe was close with Caroline, explaining why he had found the day so difficult.
He said: "We've got to point out to everybody you were very, very close with Caroline.
"So I know this has been an amazingly tough day. She'd be so proud of you Joe."
Joe then took the moment to remember his friend.
He said: "I just want to send my love to her family and my condolences, you know?"
Joe is skating for the final time tonight in hopes of being crowned the Dancing on Ice 2020 winner.
* Samaritans (116 123) operates a 24-hour service available every day of the year. If you prefer to write down how you’re feeling, or if you’re worried about being overheard on the phone, you can email Samaritans at [email protected]
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