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Good Morning Britain has been hit by Ofcom complaints after Alex Beresford replaced Piers Morgan as a main presenter on the show last week.
Alex, 40, anchored the hit ITV breakfast show alongside Kate Garraway, 53, last Friday, 26 March – just weeks after he was embroiled in an on-air argument with Piers, which saw him storming off the set of the show.
Later that day, 55 year old Piers announced he was stepping down as host of the show he usually presented with Susanna Reid after six years.
But fans of the controversial figure have taken to the media regulator to complain about weatherman Alex filling in for Piers following his resignation.
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Ofcom have revealed to The Sun that they had received 59 official complaints about that day's episode of the show, with 28 of the complaints objecting to Alex Beresford being co-presenter.
Viewers also took to social media to complain about Alex stepping into Piers' role, with one writing: "Is it just me that feels particularly annoyed that Alex Beresford is now sitting in Piers Morgan's seat? Method in the madness? Not amused!"
Alex did not react to negative comments surrounding his time presenting the show, instead likening a cryptic tweet as he took to the seat.
The former Dancing On Ice star hit the like button under a tweet posted by Maya Jama, which said: "Good things come when you're not a p***k."
Piers has hit out at Alex in a column in the Mail on Sunday, where he referred to Alex as "GMB's occasional stand-in weatherman", and accused him of "trying to make a name for himself" with their on-air row.
Piers wrote: "As [Alex] delivered his censorious lecture, implying my only motivation for disbelieving Ms Markle's outlandish interview claims was because she 'ghosted' me four years ago after we'd been friendly for 18 months – I genuinely couldn't care less about that, but it was informative as to her character, especially when I saw her do the same thing to many other people, including her own father – I felt the steam rising inside me.
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"I don't mind outside guests trying to make a name for themselves by whacking me like this, but I wasn't going to sit there and take it from one of my own team, especially someone who I've gone out of my way to help whenever he's asked me for advice about his career.
"Realising I might say something I'd regret, I decided to leave the studio to cool down."
As Piers stormed off during their clash, Alex said: "This is pathetic. Absolutely diabolical behaviour.
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"I'm sorry but Piers spouts off on a regular basis and we all have to sit here and listen. From 6.30 to 7am yesterday, it was incredibly hard to watch.
"He has the ability to come in here and talk from a position that he doesn't fully understand…"
Good Morning Britain airs weekdays at 6am on ITV.
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