Movies

A part-time Instagram influencer and mom of 2 shares the exact email template she uses to pitch brands and how much money she charges for sponsored content

29-year-old Gigi Kovach is a part-time influencer balancing a full-time job and two children in Sarasota, Florida. Her Instagram has become a paying side gig through her work with brands and other businesses on sponsored content. This extra income has been especially helpful for her and her family in 2020, she told Business Insider.  Kovach […]

Movies

Skincare is surging across TikTok, Instagram, and YouTube. New data reveals which brands have seen the biggest boosts on social media, from CeraVe to Vaseline.

Skincare has seen an increase in engagement across social-media platforms this year, according to a new report from Traackr, an influencer-marketing platform.  Affordable brands like CeraVe and Vaseline come out on top. A new generation of influencers like Hyram Yarbro, who've seen immense growth in the months since the pandemic began, have contributed to this […]

Movies

An Instagram plant influencer breaks down how much money he charges for sponsored posts and how his rates have changed as houseplant content has grown in popularity

Nick Cutsumpas has over 63,700 followers on Instagram, where posts content about houseplants and sustainability.  As a part-time creator, he balances creating sponsored content for brands on Instagram (and sometimes TikTok), while still operating his own client-based plant coaching and landscaping business.  He explained how he negotiates his brand deals, what his strategies are, and […]