Movies

A part-time Instagram influencer and mom of 2 shares the exact email template she uses to pitch brands and how much money she charges for sponsored content

29-year-old Gigi Kovach is a part-time influencer balancing a full-time job and two children in Sarasota, Florida. Her Instagram has become a paying side gig through her work with brands and other businesses on sponsored content. This extra income has been especially helpful for her and her family in 2020, she told Business Insider.  Kovach […]

Movies

Skincare is surging across TikTok, Instagram, and YouTube. New data reveals which brands have seen the biggest boosts on social media, from CeraVe to Vaseline.

Skincare has seen an increase in engagement across social-media platforms this year, according to a new report from Traackr, an influencer-marketing platform.  Affordable brands like CeraVe and Vaseline come out on top. A new generation of influencers like Hyram Yarbro, who've seen immense growth in the months since the pandemic began, have contributed to this […]

Movies

Brands are still hiring influencers who party during the pandemic

Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During the pandemic, many mega influencers have ignored social-distancing guidelines by attending large gatherings, traveling, or appearing in public without masks. But brands are still hiring them. An example: […]