Demi, a Patreon-like platform for food-service workers, has accrued 700 subscribers and raised $1.5 million in funding. Subscribers pay $10 per month for access to a group chat run by a celebrity chef. Demi will launch its app in April and has "hundreds" of chefs ready to use it, said founder Ian Moore. Visit Business […]
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A part-time Instagram influencer and mom of 2 shares the exact email template she uses to pitch brands and how much money she charges for sponsored content
29-year-old Gigi Kovach is a part-time influencer balancing a full-time job and two children in Sarasota, Florida. Her Instagram has become a paying side gig through her work with brands and other businesses on sponsored content. This extra income has been especially helpful for her and her family in 2020, she told Business Insider. Kovach […]
How much money YouTube pays for 1 million views, according to an ASMR creator
SemideCoco is a Toronto-based YouTube creator with over 150,000 subscribers who makes ASMR videos. Creators like Semide can join the YouTube Partner Program, which allows them to earn money by placing ads within a video. Semide spoke with Business Insider and shared how much money a video with about 1 million views has earned her. […]
An Amazon warehouse worker gained TikTok fame by secretly posting videos of his job. Then HR found out.
An Amazon warehouse worker became a TikTok star in June by filming videos of himself packing boxes (in violation of company policy). He's part of a growing crop of employees at companies like Walmart, Target, and Dunkin' who have built large audiences by posting behind-the-scenes videos at work. As more workers become content creators, businesses […]
Insiders reveal how to break through Instagram's competitive interview process and land a job there
Facebook-owned Instagram is one of the hardest companies to land interviews and jobs. Former employees and experts shared tips and tricks to nail the interview process. They said referrals play a big role in giving candidates a leg up, as does knowing Instagram and its competitors' features. Visit Business Insider's homepage for more stories. Instagram […]
TikTok's in-house music team explains the levers it pulls to help artists and songs blow up on the app
TikTok has transformed the music industry in recent months as tracks that go viral on the app have taken over the Billboard 100 and Spotify Viral 50 charts. Business Insider spoke with Corey Sheridan, TikTok's head of music content operations for North America, and Isabel Quinteros, its senior manager of music partnerships and artist relations, […]
How much money an Instagram 'micro' influencer charges for a sponsored post, story slide, and YouTube video
Ashley Jones has nearly 45,000 followers on her Instagram account and has over 25,000 subscribers on on her YouTube channel. She said she treats her social-media pages as a side hustle. Like many influencers, Jones earns the majority of her money online through brand sponsorships and she pitches brands and negotiates all of the deals […]
Starz execs explain how they're partnering with potential rivals like Amazon and Apple and sharpening their programming focus to cut through the noise
Starz has added streaming subscribers and reduced cancellations, even as legacy-media giants like WarnerMedia and Peacock launch rival offerings. Two top Starz execs told Business Insider that comarketing with platforms including Amazon Prime Video and Hulu has been key to that growth. "We're going to market with them in a lot of instances to try […]
How a media brand that started on Snapchat is trying to replicate its success on TikTok
As the short-form video app TikTok continues to grow in the US and other key markets, some media companies are focusing more attention on building audiences on the platform. Brother, a Snapchat-focused lifestyle and entertainment brand with 24 million fans on its Snapchat Discover page, told Business Insider that "it's really important" to be on […]
A close look at Disney's finances shows why its parks business could take years to bounce back, even as its Florida parks reopen amid climbing coronavirus cases
Disney pressed ahead on July 11 with a phased reopening of its flagship, Florida-based theme park, Walt Disney World, even as coronavirus cases climb in the US state . Disney estimated it missed out on $1 billion in operating income during its second quarter, due to park closures around the world. Disney's US parks, including […]