FOMO Models' Robert Wilson has revealed the secret behind how to make it in the cut-throat world of fashion.
The businessman, who has worked with the likes of Kendall Jenner, is credited with transforming the life of a 'regular' East London cleaner into a global Gucci star.
Clara Louise was just 24 when she was spotted in Hackney, East London by Robert and put forward for a series of castings.
Last year she was jetted out to Rome to appear in a video shoot for the iconic fashion house.
Opening up about his success, Robert explained: "When I started FOMO Models I aimed for diversity because then the industry felt so backwards.
"We targeted a lot black models and curve models – and now we’ve got hundreds on our books who’re working more than anyone else in the market.
"The name FOMO, the fear of missing out, is what I decided to call the agency because I would scout models for big agencies and they wouldn’t be interested.
"I’d think to myself, you’re massively missing out. These models are going to make a fortune.
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And they have. Young models signed to FOMO are buying their first houses with the money they’re making.
He added to The Sun: "But while diversity is important when I first look at a possible model, I don’t care about the colour of their skin.
"I am looking at how tall they are, their bone structure and their eyes and lips."
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Recalling their chance meeting, Clara admits they Rob was "quite blasé" about the whole thing but she thought it was worth a punt.
She told Metro.co.uk that despite the industries reputation, it's not been as "catty" as portrayed on TV and in dramas.
Rob added: "Clara’s life changed overnight.
"She went from being a cleaner to landing a huge campaign for Gucci Beauty.
"Now she flies around the world staying in nice hotels and working as hard as she can.
"Life is what you make it and if you work hard you can achieve whatever you like.
"That is what I try and inspire in the models I work with and those around me."
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