Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.
In this week’s edition:
The top influencer marketers at brands
A new TikTok influencer mansion is born
Creators struggle to make money on YouTube Shorts
Netflix and HBO Max take the streaming wars to TikTok
And more including Instagram Reels, a Snapchat millionaire, and Patreon’s email push
Power list: The top 17 influencer marketers at brands
Effective influencer-marketing execs know when to give up control. And they find creative ways to promote their brands in partnership with digital creators.
We are recognizing the top 17 influencer marketers at brands.
Here are a few examples:
Tressie Lieberman is behind Chipotle’s influencer campaigns, like the David Dobrik burrito.
Melanie Cohn helped launch “The Charli” drink, a collaboration between Dunkin’ and top TikTok creator Charli D’Amelio.
Brian Yip manages growth at Honey and has planned several campaigns with YouTube star MrBeast.
Check out the top 17 marketers here.
TikTok influencer mansion, ‘The Crib Around the Corner,’ wants to put a spotlight on Black creators