Serena Williams, Maddie Ziegler and Baby Ariel get their own series as well
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Snapchat is partnering with stars Arnold Schwarzenegger and Kevin Hart on two new short-form shows, the company announced on Wednesday.
Schwarzenegger will be giving fans motivational advice in his short-form series, “Rules of Success with Arnold Schwarzenegger,” while details on Hart’s show is still being kept under wraps.
The two new series are part of a larger announcement from Snapchat, which is partnering with some of the most popular digital and traditional celebrities in the world on a slate on new shows and calling it the Creator Shows. Others getting their own show include Serena Williams, dancer/actor Maddie Ziegler, YouTuber Emma Chamberlain, internet comedian Rickey Thompson, YouTube star and singer Loren Gray, and Tik Tok sensation Baby Ariel.
In Thompson’s new series, “Trend or End with Rickey Thompson,” he acts as judge, jury, and executioner of all things fashion and lifestyle, giving his own take on what’s hot and what’s not. The series goes live today on Snapchat’s Discover section, where it houses all its original content.
“Snapchat has always been a place where my fans can get to know the real, authentic me,” Thompson said. “Making a show with Snap was a really fun experience, and I’m excited for everyone to see it.”
Snap also announced that it has opened up submissions to its new short-form Animated Comedy Creator Initiative. Snap is inviting creators to pitch a 1-page treatment (including storyboards, animatic or full-pilot) for an animated comedy series. The company says it will green light up to 10 Animated Comedy Creator shows. Submissions will remain open through Aug. 26, for creators in the U.S.
The new animated initiative follows a similar Comedy Creator Initiative that has led to four new shows, which are expected to premiere this summer. The shows include “Apocalypse Goals” from Olivia DeLaurentis and Sydney Heller, which follows two girls as they return home from a bachelorette party to find out it’s the end of the world; “All Dog$ Get Money” from Gerald Grissette, an animated comedy that follows a subpar rapper throughout his career; “Relationship Goals” from Ben Waller, which tells the story of two vain people coming together, all told through the POV of their phones; and “The Daily Realness” from Skyler Fulton, a mockumentary series about a clickbait-driven website.
“Apocalypse Goals” premieres July 10, while “All Dog$ Get Money” launches July 11. “Relationship Goals” and “The Daily Realness” are expected to premiere later this summer.
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