Travis Scott has teamed up with Sony to promote the tech giant’s next-gen gaming console, PlayStation 5.
“I’m super thankful and excited to be able to bring my strategic and creative vision to the rollout of such an iconic product,” Scott said in a statement. “I’ve always been a fan of PlayStation and the brand they’ve built, and this is another example of finding a partner who believes in and trusts Cactus Jack to execute for their brand. This is just the beginning of an incredible partnership.”
The company did not provide additional details about the collaboration. However, the rapper is expected to collaborate on a variety of currently unannounced initiatives spearheaded by PlayStation.
Scott also posted a video clip on his Instagram showing him sitting on a chair and booting up a PlayStation 5.
“Travis is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can,” the company’s senior vice president, Eric Lempel, said.
The PlayStation 5 will be released on November 12.
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