Rapper Jay-Z has recently been announced as the Chief Brand Strategist for the cannabis company Caliva.
The company, which was founded in 2015, is a legal and well-trusted Cannabis dispensary based in San Jose, California.
According to the official statement released by the Caliva, Jay-Z will be working with the brand under a multi-year contract to “shape the conversation surrounding cannabis, foster equality and fairness in the development of the industry, promote awareness for the many uses and benefits of cannabis and empower consumers to feel free to use cannabis how, when, and where they want.”
“Anything I do, I want to do correctly and at the highest level,” the rapper said. “With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor.”
He added, “We want to create something amazing, have fun in the process, do good and bring people along the way.”
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