Celebs including James 'Arg' Argent, Sair Khan and Wes Nelson had to be rescued by an SOS operation during their attempt to swim the English Channel.
The 12 stars were filming the challenge of Channel 4's Sink or Swim, and were taking it in turns to swim hour-long shifts in the treacherous water in a relay style, day and night.
It was to raise money for the Stand Up To Cancer charity campaign.
The group, which also included Blue's Simon Webbe, Olympian Greg Rutherford, and comedian Alex Brooker, were just five miles from the finish line.
But due to bad weather conditions, it was deemed too dangerous for them to carry on, and so they were hauled out of the water into rescue boats and wrapped in huge warm coats.
An insider told The Sun : "Everyone is devastated because they worked so hard.
"It was very emotional but they should all be so proud of themselves especially as it was for such a brilliant cause."
The celebs had been streaming their swimming experience, but abruptly stopped this afternoon.
Last night, Wes Nelson documented his experience on Instagram , explaining that he was "freezing" and had three nasty run ins with jellyfish in the pitch black water at night.
He said "You can literally see absolutely nothing.
This is not pleasant".
Other celebs taking part included Simon Webbe, Rachel Adedeji, Linford Christie, Tessa Anderson, Diane Louise Jordan, and Georgia Kousoulou.
One person who didn't seem to have been updated on the rescue mission was Arg's girlfriend Gemma Collins.
Speaking to Lorraine Kelly this morning, the GC said about her beau "He's good. I'm so proud of him, he called me at 5.30 this morning. They've swum the channel. I can't tell you what happened because the show is out next week.
"He swum last night at 10 o'clock for an hour and he swum again this morning. He's doing it for 12 weeks, he's done amazing."
The lead up to the ambitious swim has been documented on Channel 4, where Gemma also made an appearance.
She opened up about how Arg's weight had been affecting their sex life because he constantly needed to go to the toilet.
His gruelling training regime had made him lose weight, to Gemma's delight.
She told him "I can notice the difference in you. I can get my arms around you now when I cuddle you in bed.
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