Beyonce might very well be the reason behind any surge in cutout chaps sales thanks to her latest campaign images for her new Adidas x Ivy Park collection.
The Bootylicious singer puts her world-famous curves on full display in the sensational images which see her posing in a pair of chap-style jeans from her new Western-themed collection.
The Brown Skin Girls singer takes center stage with her cowgirl chic look, which included a tiny crop top and a cowboy hat on top of her voluminous curls.
The 39-year-old singer continues to tease her upcoming drop after the eye-popping images were shared on the Ivy Park Instagram page on Thursday.
Fans are officially able to get their hands on the full collection after sales went live today.
The caption read: ‘TODAY on adidas.com. TOMORROW in select stores globally.’
The racy new shoot comes after Bey spoke openly about her past struggles with diet culture in Harpers Bazaar.
The Grammy-winner stated: ‘In the past, I spent too much time on diets, with the misconception that self-care meant exercising and being overly conscious of my body.
‘Mental health is self-care too. I’m learning to break the cycle of poor health and neglect, focusing my energy on my body and taking note of the subtle signs that it gives me.’
The Destiny’s Child star continued: ‘Your body tells you everything you need to know, but I’ve had to learn to listen. It’s a process to change habits and look past the bag of chips and the chaos everywhere!
‘During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things.’
Beyonce debuted her first Adidas x Ivy Park collection in January 2020 after moving over to the sports brand when her partnership with Topshop ended in 2018.
See you at the rodeo, folks!
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