Ad holding company IPG takes aim at Accenture and consultants

Hi! Welcome to the Insider Advertising daily for October 27. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: IPG takes aim at consultancies like Accenture, Inspire Brands eyes buying Dunkin', and the financial PR pros to know.


Ad holding giant IPG has roped in a former Deloitte Digital exec and invested $5 million to launch a new consulting firm geared at CMOs

  • Interpublic Group has launched a new consulting firm called Black Glass that focuses on chief marketing officers and competes with Accenture and other consulting firms, reports Tanya Dua.
  • Black Glass' pitch is that it can help clients like BMW make fast business decisions using IPG's data hub Acxiom among other outside data sources, financial modeling and a network of internal and external experts.
  • IPG said it's invested close to $5 million into the consulting group and plans to invest more.

Read the full story here.


  • Arby's parent company Inspire Brands is in talks to acquire Dunkin' and Baskin-Robbins. 
  • With more than 13,000 Dunkin' locations and about 8,000 Baskin-Robbins locations around the world, the deal would more than double the number of restaurants controlled by Inspire Brands.
  • Inspire Brands has been building a fast-food empire, buying chains including Buffalo Wild Wings, Jimmy John's, and Sonic in recent years. 

Read the full story here.

Edelman; FTI Consulting; Sard Verbinnen; Bevel; Yuqing Liu/Business Insider

15 top financial public relations experts CEOs are scrambling to hire, with shareholder activism and bankruptcies on the rise

  • Financial communications is flourishing as corporations, private equity, hedge funds, and other investment managers scramble for help managing high-stakes situations, activist shareholders, investor relations, and more.
  • Sean Czarnecki identified 15 of the most-sought financial PR pros.
  • They come from established firms and startup agencies like FTI Consulting, Reevemark, and Brunswick Group.

Read the full story here.

More stories we're reading:

  • A Spotify exec describes how the company is trying to reshape podcasting now that it has a robust group of creators and listeners on its platform (Business Insider)
  • A senior Facebook exec speaks out again on its 'frustrating' gaming fight with Apple: 'The industry needs this to happen.' (Business Insider)
  • Hotels are trying to attract families with gourmet cooking classes, cabana classrooms, and yoga breaks as kids continue with remote schooling across the US (Business Insider)
  • Marketers try new data tools to navigate pandemic (Wall Street Journal)
  • Twitch, Amazon slammed by RIAA and major industry groups for using unlicensed music (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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