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Juul Wanted to Disrupt Big Tobacco. Instead It Created an Epidemic of Addiction.

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By Sheelah Kolhatkar

THE DEVIL’S PLAYBOOK
Big Tobacco, Juul, and the Addiction of a New Generation
By Lauren Etter

Beginning around 2017, upper-middle-class parents who already had the threat of online bullying, screen addiction, drugs, alcohol and college admissions to worry about were confronted with a new menace to their children’s health and happiness: a small, sleek metallic gadget that could be sucked on and then hidden away in just a few seconds. These devices were spreading through middle and high school yards and bathroom stalls at an alarming rate.

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